NEW YORK, Jan. 5, 2015 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand"), a leading Video On Demand ("VOD") service provider in China delivering Hollywood movies and premium content to mobile and TV screens, today announced the launch of its YOU Kids On Demand subscription platform ("YOU Kids") for cable and IPTV.
In March 2014, in anticipation of this launch, YOU On Demand signed agreements with Nelvana Enterprises, Sesame Workshop and HiT Entertainment Ltd. to offer popular children's entertainment titles, which will be offered on this platform.
YOU Kids, which will be entirely programmed and operated by YOU On Demand, will initially launch with Nanjing Cable, which reaches 3 million two-way cable subscribers. The service will then expand to other cable and IPTV networks in additional regions in the coming weeks and months.
On a case-by-case basis, YOU On Demand will either subtitle or dub each specific title into simplified Chinese, based on whether the age group that a title is intended for has the propensity to read.
According to Huidian Research, the market for children's entertainment and education has enormous potential in China, where there are about 180 million children under the age of eight and more than 20 million newborns annually, one out of three in urban areas.
Shane McMahon, Chairman of YOU On Demand, stated, "We are excited for the launch of our YOU Kids subscription platform, which will provide the best in premium family-friendly entertainment and educational content to our growing and broadening consumer base in China."
About YOU On Demand Holdings, Inc. (http://corporate.yod.com)
YOU On Demand (NASDAQ: YOD), is a leading multi-platform entertainment company delivering premium content, including leading Hollywood movie titles, to customers across China via Subscription Video On Demand and Transactional Video On Demand. The Company has secured alliances with leading global media operators and content developers. YOU On Demand has content distribution agreements in place with many of Hollywood's top studios including Disney Media Distribution, Paramount Pictures, NBC Universal, Miramax Films, Lionsgate and Magnolia Pictures, as well as a broad selection of the best content from Chinese filmmakers. The Company has a comprehensive end-to-end secure delivery system, governmental partnerships and approvals and offers additional value-added services. YOU On Demand has strategic partnerships with the largest media entities in China, a highly experienced management team with international background and expertise in Cable, Television, Film, Digital Media, Internet and Telecom. YOU On Demand is headquartered in New York, NY with its China headquarters in Beijing.
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SOURCE YOU On Demand Holdings, Inc.